We don't get much of the Italian helmet-maker Kask here in the US, so I haven't gotten a chance to have a play for myself. At 270 grams I'd put it in the same league as other pro-tour helmets from Giro and Specialized.
Nike custom shoes
You know you're fast when your shoes are embroidered with your name. Nikes sponsorship of the Manxman has caused a conflict of interest with Team Sky who are currently sponsored by Adidas. An exception was certainly made for the best sprinter on Earth.
I suppose this puts him on the same level as Kobe? Who knows...
Adidas Team Sky bibshorts
Adidas is not known for their bibshorts, but they've successfully sponsored winning teams. I don't hear any complaints.